Case Study Portfolio · 2024–25

Where Strategy
Meets Results.

Three real-world scenarios — luxury D2C, community brand building, and performance marketing.

01
Luxury Jewellery D2C · Instagram launch
0 → 4,200 followers 02
Specialty Café F&B · Community marketing
~40% footfall lift 03
D2C Skincare Meta ads + organic content
3.8× ROAS
Case 01 Luxury D2C Influencer Marketing 90 days

Launching a Luxury Jewellery Brand on Instagram

Luxury Jewellery · D2C

  1. The Problem

    A new luxury jewellery label with zero digital presence — strong product and aesthetic, but no strategy, content, or audience. Target: urban women 22–35, ₹3K–15K spend online.

  2. The Strategy
    • Full Instagram launch: identity, tone, content pillars, influencer seeding
    • 8 micro-creators (30K–150K) across Mumbai, Delhi, Bangalore — gifting only
    • 4 reels + 8 posts/month + daily stories
  3. The Execution
    • Branding kit: logo, palette, bio, highlight covers
    • Captions, hashtags, influencer briefs — 14 posts/reels from 8 creators
    • Full DM, story, and comment management
4,200 Followers from zero
42KPeak reel reach
6.2LEarned impressions
130+DM inquiries
38Orders converted

Key takeaway: For a luxury brand with no ad budget, influencer seeding + strong visual identity outperformed paid ads at launch. Trust before conversion.

Case 02 F&B Community 60 days

Building a Brand Community for a Homegrown Café

Specialty Café · F&B

  1. The Problem

    380 followers, inconsistent posting, near-zero engagement — despite a loyal walk-in crowd. Needed a younger audience and online community that drove real footfall.

  2. The Strategy
    • Community-first — the café as a character, not a business
    • Ambience reels, regulars spotlight, menu stories, local artist collabs
    • 12 posts/month + 3 story polls/week · two ₹500 boosted posts
  3. The Execution
    • Brand voice guide: warm, unhurried, slightly literary
    • Seasonal content calendars · earthy graphic design
    • Open Mic + Coffee event — 67 registrations via Instagram alone
~40% Footfall increase
2,100Followers (from 380)
34%Story engagement
67Event sign-ups
9KAvg post reach

Key takeaway: Local businesses don't need viral content — consistent, personality-driven posts that make people feel something beat ad spend every time.

Case 03 D2C Skincare Meta Ads 75 days

Scaling Through Performance Marketing

D2C Skincare

  1. The Problem

    6 hero SKUs on Shopify, decent quality, organic traction — but stuck at ₹60K–80K/month revenue. Sporadic Instagram content wasn't converting.

  2. The Strategy
    • Organic track: Education-first content — ingredients, skin guides, founder videos
    • Paid track: Meta ads, women 18–34, Tier 1 · ₹15K/month · A/B tested creatives
    • Retargeting for non-purchasing site visitors
  3. The Execution
    • 4 ad creatives/month · Shopify page optimisation
    • Weekly CPM, CTR, ROAS, CPA reporting
    • Top creative: founder UGC reel — 4.2% CTR
3.8× Return on ad spend
₹1.35LMonthly revenue (end)
₹1.14LAd revenue (2 mo)
+1,800Organic followers
₹30KTotal ad spend

Key takeaway: Performance marketing works when organic content builds credibility first. Ads drove clicks; trust on Instagram and product pages drove purchases.

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